As China's ageing population, as well as people living standard rise. Explosive in the elderly market continuously emerging in recent years. In the latest data by the China association of wheelchair we can see that wheelchair industry occupies a place in the elderly market, ushered in the rapid development. Compared with 13 years and 14 years of wheelchair sales data, manual wheelchair with 20% growth, electric wheelchair is achieved 100% growth, the market a good.
Better to summarize the past work, the rehabilitation of disabled persons and special equipment standardization technical committee wheelchair points technology committee was held in Beijing national rehabilitation auxiliary equipment research center industry annual conference, China's wheelchair invited each wheelchair production and present the distributors. In this meeting, China association of wheelchair consultant, recovers at home medical equipment chain management co., LTD., chairman of BaiYu delivered an important speech.
Recovers at home is the nation's largest wheelchair retail service provider, as a bridge between brands and consumers, more than 10 years has been important roles to the first line, also has a thorough research for the wheelchair market analysis.
In BaiYu speech, for the domestic market of wheelchair now mention the following views:
A wheelchair, China market is from era to the era of brand quality. Ten years ago, at first just emerging domestic first-tier cities wheelchair sales is given priority to with imported brands, domestic brands, mostly to guarantee the quality and yield have been after nearly 10 years of development, domestic wheelchair quality and production capacity has been greatly improved. The center of gravity by production and management of the enterprise gradually shift in the direction of brand marketing.
Two models and brands will enter the stage of concentrated, wheelchair. Due to the rise of geriatric rehabilitation market has attracted a large number of enterprises to enter the industry, in an attempt to share. Also can make the situation now wheelchair market brand infighting, are sold in the market now wheelchair brand as many as 200, more thousands of models. Although such infighting situation in a short period of time to meet the needs of consumers at every level, but on the product quality as well as for resource occupancy rate caused great hidden danger and waste. Wheelchair market under the trend of mature in the future, is on the basis of market own strength to control and improve the phenomenon, can survive a few companies, would be on their own unique advantage occupation wheelchair fierce market side. With deepening of competition, the design of the product model will also gradually concentrated, the mainstream of future design is no more than a few dozen.
Three, service ability will become the future competition of the largest farmar. As large household medical equipment sales accounted for more than one of the biggest category, wheelchair to the sale of after-sales service has been the major manufacturers and dealers have a headache problem, not a good service and caused a lot of problems in the process of product for the first time to use and man-made damage to the product, but also for consumers in the subsequent use of problems arising from the process can not solve in time, so that consumers trust losing of enterprises and products. Who can better solve the problem of the service, who will be in the fierce competition to increase a weighty Jordan farmar. Those with after sales ability of the country's brand will win out, and at this stage few companies have such service ability. Main reason is a national service network construction cost, the enterprise is not wheelchair can bear. Now is a more realistic approach and have national coverage of channel cooperation, build the after-sales service center to resolve ShuDeHua after-sales problem is a good idea.
Four, barriers to health is expected to clear. In the current consumption of more than 90% of the wheelchair, are individual consumers pay, greatly reduces the consumer, the consumer demand for wheelchair, especially electric wheelchair. As close to a period of time country issued a series of related policies, further strengthen the health care for the support of medical apparatus and instruments, in the future is expected to greatly reduce the burden of consumer spending, raise the level of pension.